v1v10

v1v10 is a UX consultancy

I'm Kris Bell. I created v1v10 to work on interesting things with interesting people. I've been in this UX business for well over two decades, but am now retired from big tech. These days I take on a small number of engagements, prioritizing those where folks are not sure what the right design approach is, or what the right team structure or practices should be.

I named v1v10 as a nod to the product world. Your v1 is your big, official product release. V10 is one of generations of product iterations, and is likely in parallel with your organizational evolution. I help at all points on the spectrum: new-to-world strategy, mature products and orgs, with everything inbetween. Also, the domain was available.

More about me

I've spent more than two decades in tech, much of it at Amazon and Google. I was a principal IC designer at Google, and a UX Director at Amazon—both L8 positions. I was VP of design at Flexport for a haltingly short spell.

I've lead other senior UX managers in large organizations. I've built orgs and orchestrated countless re-rogs. I built two of Amazon's biggest design systems, and was the first IC designer promoted to Senior Principal. It feels weird writing all this, but I've been assured that one must "self promote."

More puffery on LinkedIn

A statement on availability

I have this puppy. Her name is Junie. She is almost as much of a rate limiter as a human baby. I also have other projects I'm working on, including a startup I'm advising, and two daughters I'm raising. So between the dog, the kids, and the startup, my dance card is full. But I want to work with more folks in the future, when I'm not in puppy jail! So you can shoot me an email, if you so desire. I promise I'll reply, though can't promise much by way of time.

Email me